7 Fast Ways To Get Customers For A Balloon Business
In today's digital world, you can no longer just create a business and expect that customers will come. Instead, you must put time and treasure into developing a marketing and sales strategy for your balloon business. An effective strategy is well-developed and executed and includes several facets for getting your name in front of prospective clients. Today, we'll discuss 7 fast ways to get customers for a balloon business.
If you’re just starting a balloon decor business, these should be built into your balloon decor business plan. If you’re building a plan and need help with time or cost please reach out and we can help.
#1 Partner with an Influencer
Don't think that influencer marketing is just beneficial for more prominent brands. This marketing tool is one of the most powerful for small businesses to generate quality leads and build brand awareness.
Influencers have large followings of people on platforms such as TikTok, Instagram, and YouTube who look up to them for recommendations. It's best to choose an influencer who is local since your business operates locally.
Take this to the next level and target influencers who have your target audience as their audience.
#2 Paid and Organic Social Media Posts
Various online marketing firms have different views on using social media to market a balloon business. So, you'll find some who suggest this is best done through organic social media posts. Alternatively, others believe paying for ads on a platform is best. However, the best social media marketing plans contain a good mix of both paid ads and organic posts.
Don’t overdo content or advertising. Use a test and learn mindset and discover what works for your specific business.
Ads should be ultra targeted and lead to landing pages where people become clients and you can track ad spend through sales.
Content should be targeted to your target customer and leads and sales should be monitored carefully.
Our experience shows monitoring reach and likes gives you a false sense of success because so many balloon decor professionals will follow your profiles when your work is high quality. This inflates content stats in the wrong way. Measure conversations and sales instead.
#3 Personalized Email Marketing
If you want to get customers for your balloon business fast, one of the best ways to go about it is through personalized email marketing to existing clients. Clients crave personalized attention, and this is the easiest way to provide it.
Personalized emails are unique in that they make your brand appear more genuine. This is also a great place to offer coupons and other deals to your loyal clients based on their preferences and past purchases.
If you’re not sure who your customers are, who your good customers are, or who are the customers that respond to email marketing with new orders, you need a CRM. Check out Salesmate and High Level.
#4 Google Business Profile
Does your balloon business have a Google My Business listing (now known as a Google Business Listing)? If not, or if it is incomplete, or if it doesn’t have reviews, you are missing out on many prospective clients.
If you would like guidance on what you need to do in your specific market and for the services you’re offering please reach out to us for a consultation. It’s easy for us to see the gaps.
#5 Referral Marketing
This tip may seem old-fashioned, but one of the most effective strategies for finding new clients for your balloon business is leveraging the goodwill of business contacts and past customers. Let's consider that you created a balloon wall and other designs for a wedding. If the bride is satisfied with your work, she may refer you to anyone who needs the service if you ask for the referral. Gently nudging the customer to do so by offering a referral program is a great way to get customers fast.
Referrals can also be asked for in a post-event call, which should be a standard practice at your decor business anyway.
Separately, for local business professional marketing, consider an organization like
Business Networking International.
#6 Ensure You're Capturing Information from Web Prospects
You are missing out if you're not currently using a conversion tool on your site. These tools generally place a pop-up, slide in, sticky button, or other effective Call to Action on your site that allows you to collect potential clients' names, emails, and mobile number. From here, you can
send offers and promotions that help turn them into paying clients.
We recommend a Specials Flow on your decor business website that is connected to a CRM with a text message auto-responder. Contact us for a consultation on this pattern for generating a ton of new leads from visitors.
#7 Invest in a CRM
As you’ve heard already, invest in a CRM when looking for fast ways to get customers for a balloon business. Customer relationship management systems are essential for storing information about your clients, prospects, and leads. A CRM will help track interactions with customers and identify sales opportunities quickly. For example, it will tell you when a client has an upcoming special occasion relating to work you've done in the past. This information provides the perfect opportunity to send out a personalized email.
BONUS #8: Ask for Our Help!
We help Balloon Decor businesses grow, adapt, and generate revenue through digital marketing. We have what we call “Secret Sauce” for the balloon decor industry, which are the processes/tools/techniques that we see work across the industry.
Get the benefit of our scale across the industry by reaching out to let us know what you’re working on or asking for a consultation on your website, social media, ads, or whatever you’re working to improve. We’ve seen it before and we can help you skip all the wasted time and money on tactics that don’t work for Balloon Decor businesses.
Disclaimer: This publication and the information included in it are not intended to serve as a substitute for consultation with business consultants and professionals. Specific business, financial, legal issues, concerns and conditions always require the advice of appropriate professionals. Any opinions expressed are solely those of the participant and do not represent the views or opinions of Balloon Suite.
