7 Ways to Boost End Of Year Sales For A Balloon Business

The final quarter of the year - October, November, and December - tend to be among the most profitable times for a balloon business. Rather than miss out on lucrative opportunities you may not have considered, keep reading for our top 7 ways to boost end-of-year sales for a balloon business.

While this may seem like a no-brainer, you’d be surprised at how many people wait until the last minute to plan for end-of-year sales. And the truth is that when a company does this, it’s very apparent and usually doesn’t result in the desired outcome. 

Moreover, if you’ve waited until October or November to start, you may find it difficult to find a reputable marketing company if you need help. Not only is their demand higher during these months, but some take time off for the holidays. It’s best to begin thinking about the end-of-year sales for your balloon business between August and September.

They say the holidays are all about giving, right? Why not use the holiday season as an excuse to offer special rates? And considering that people spend so much money already during November and December, they’ll appreciate that you were considerate of their wallets. It’s little gestures like this that keep clients coming back time and time again. 

For your sale, be sure to incentivize the behavior you want. Maybe it’s a multi-item order. Maybe it’s a decor+selfie station. Think about your business and what you’re working to grow and focus on helping clients do that for you.

Aside from gifting balloon decor, which has a shelf life, how can people give your services? By offering gift certificates! Who wouldn’t love to get a gift certificate for balloon design services when they have a wedding or other major event coming up?

You can even run other deals along with the gift certificates, such as discounts for buying in bulk or a free small gift with each purchase. And if you don’t have a brick-and-mortar location, that’s fine; you can display them for sale on social media and on your website.

It’s common for businesses of all sizes to offer some sort of special at the end of the year. Why should your balloon business be any different? If you sell balloons and other accessories on your website, consider offering free shipping on orders over $25. 

Another popular deal that balloon businesses use to drive year-end sales is free gift with purchase. This can be customized to your audience. For example, with a $250 purchase, receive a free balloon bouquet or a free teddy bear.

October, November, and December are all great months to rent booths at local fall festivals. This is a great way to network with local residents and really get a feel for what people in the area prefer. Moreover, it’s a great way to showcase your creativity and design skills in person. 

Just don’t forget to tell your followers that you plan to attend the festival. Launching a small marketing campaign to inform as many people as possible leading up to the event is a great idea.

Staying in touch and placing your brand name in clients’ memories is as easy as wishing them a happy and safe holiday season. Customers love when businesses show personal appreciation. So, send out thank you cards, warm wishes cards, or other small mementos of your gratitude.

Ultimately, you are free to choose whichever sales-boosting method you think will work best for your balloon business. But regardless of which method you use, just be sure to plan early!