7 Ways to Improve Balloon Sales
#1 Optimize Social Media Profiles
There’s no doubt your business is already listed on every social media platform, but are the profiles optimized? Your prospects and customers hang out on Facebook, Instagram, TikTok and others, so it’s vital that they are optimized properly. Hence, each profile should include more than your balloon business name and telephone number. It should also have a link to your website and effectively convey your brand and what it offers.
Just keep in mind that every platform is different, the people using those platforms are different, and so the profiles and content will be different. It’s also worth noting that this can be very time-consuming. Many balloon businesses prefer to outsource profile optimization to a social media marketing team that specializes in balloon work. New Paragraph
#2 Advertise on Social Media
- Social ads are often the most cost-effective (Google search ads are also very cost effective)
- Social Media companies have lots of data about their users, so ads can be very targeted
- You decide how much to spend
- Ads help attract visitors to your website, where you can convert them to customers
#3 Improve Your Google My Business / Google Business Profile
Have you reviewed your Google Business Profile (formerly called a Google My Business listing) recently? If not, now’s a perfect time! This is one of the best free tools for getting your business listed in Google Local Search, Google Knowledge Panel, and Google Maps. This is an excellent way to target the right local audience for your balloon business when optimized correctly.
If you do not yet have a profile go to https://business.google.com to create one for your business.
#4 Include a Call-to-Action (CTA) on Your Website
Every website - and possibly page on your site - should have a clear call to action. This tells the visitor what you want them to do from ordering online to filling in a form to get a quote. Be sure to consider what you want the person to do, and be direct with your Calls To Action.
- Bad CTA Example: Start Ballooning
- Good CTA Example: Get A Quote
#5 Email Marketing
Once you’ve collected prospect email addresses through your CTA, it’s time to put the information to use with the help of email marketing. This is a great tool to get your business in front of past clients and educate them about your services and balloon decor skills throughout the year. You can also use personalized emails to offer special discounts, new services, and news about your business.
Some options:
- Creative Current is a Balloon Decor specific option for email marketing at just $15/month
- Use MailChimp, ConstantContact, or ConvertKit yourself
#6 Monitor Market Trends
Our final suggestion for improving balloon sales is to understand industry trends and customer habits. You can gain market insight from websites, professional organizations, and trade publications. Knowing this information allows your business to change and adapt to changing trends. In the early 2020s organic garlands became a massive consumer trend in Balloon Decor and businesses that tailored to the social media savvy garland trend saw an increase in sales.
#7 Customer Follow Up Calls
After your decor has been at an event, call the customer to find out how the event, and the decor, performed for them. Did they enjoy the decor, is there something you could have done better. This post-event call for your customer shows that you care about them and their event. You can also use the call to get more Google Reviews and line up future work. Consider these questions you can ask during the call:
- Do you have any close friends with [insert event type] coming up soon that would like some Balloon Decor?
- When is the next [insert event type] coming up for you?
- I’m so happy the event went so well, would you consider leaving a Google review so other people like you know what to expect when they work with us
