BalloonSuite vs Wix vs Squarespace vs GoDaddy Builder vs WordPress
Which website builder is best for Balloon Decor & Twisting?
There are more than 1.3 billion websites out there—roughly one site for every six people on Earth.
But, you're running a Balloon Decor, Twisting, or Entertainment business.
BalloonSuite is built specifically for you. Our packages include the exact services you need today and as the business grows. We know because we have over 100 decor clients and we can see exactly what works.
WordPress
WordPress is the goliath of website builders. It accounts for 37% of all websites and 60% of content management systems (CMS).
WordPress is the most flexible website platform in the world, and can grow in tandem with your business. Its widespread use and masterclass CMS makes it easy to upgrade new features to ensure continued functionality, which some of its competitors lack. Wordpress has plugins and integrations for everything you need, and most have a free tier of use. There are also more themes than you can think of, and they are available for as little as $19.
That said, we don’t recommend WordPress for digital and physical p roduct sales. Shopify is the hands-down winner for cost, ease, and effort for selling online.
| Additional WordPress Pros and Cons | |
|---|---|
| Pros | Cons |
| Easy to update your site | It’s hard to use if you’re creating a website for the first time |
| Good for SEO, if you’re not a beginner and use a comprehensive SEO plugin like Yoast | You need some SEO knowledge if you want your pages to rank |
| Mobile-friendly | WordPress is free, but using it efficiently requires plugins, and themes can be costly, depending on your site needs |
| Great for marketing and seamless social media integration | |
| Great for back-linking |
Wix
Wix’s platform has over 200 million users worldwide. It is free to start and doesn’t lock you into long-term contracts.
With their drag-and-drop design function, you can create a fully functional website in a matter of minutes. Wix sites have fast load times without sacrificing security, because they’re hosted on a Wix server.
Wix shines with simple informational sites. Although they have since grown to support eCommerce and many other types of websites, Wix is still only most advantageous in the informational space. Wix also lacks flexibility, so it’s great when you’re just getting started. However, once your business grows, users typically “graduate” from Wix to another platform, either WordPress or Shopify.
| Additional WIX Pros and Cons | |
|---|---|
| Pros | Cons |
| Great for beginners | Entry level plan comes with ads. You have to upgrade to remove them. |
| Comes with upgraded design options | Drag-and-drop feature limits your creative abilities |
| Intuitive, easy-to-use interface | Poor SEO |
| The tools you need are usually easy to find and customize | |
| If there’s a problem on your site, just contact Wix directly. You don’t have to figure out who owns the plugin that isn’t working. |
Shopify
If you are looking to run a store, Shopify is the best eCommerce store platform available today. Shopify has a huge ecosystem of help, support, and integrations with other systems that help amplify the speed stores can operate on this platform.
With over 1,000 modern, mobile-friendly themes to choose from, Shopify handles all aspects of collection payment and refunds, has built-in shopping tools, and always-on fraud detection. It’s also great for beginners and people who don’t know how to code, but still want to sell online.
Some of the more notable features include:
- High-conversation product pages based on images
- Product categories
- Inventory management
- Order fulfillment tracking
- Multiple staff logins
| Additional Shopify Pros and Cons | |
|---|---|
| Pros | Cons |
| Build in credit card payments in 70 countries (no need to become a merchant) | Some features aren’t available in certain countries |
| Google Shopping integration | Pricing can be more flexible |
| Social media selling on Facebook, Pinterest, and Twitter, to name a few | Some basic features, like credit card payments, require you to add paid plugins |
| Integration with popular accounting platforms, like QuickBooks Online | |
| Built-in fraudulent order detection and credit card fraud detection |
Squarespace
Squarespace has a variety of templates ready to go live in no time. It also offers a 14 day free trial to get a website up and running before committing to a plan. Currently, the annual cost for a Squarespace business plan is $18/mo.
Squarespace has much in common with Wix. It’s an all-in-one site builder and started as a basic website platform that best serves informational sites. It also has eCommerce capabilities, but lacks the integration and finesse of a platform like Shopify.
Of the five best website builders for small businesses we’re discussing in this article, Squarespace is on the bottom of our list because of this lack of customization and scale.
| Additional Squarespace Pros and Cons | |
|---|---|
| Pros | Cons |
| Large selection of ready-for-publication templates | SEO is lacking, and there’s little-to-no A/B testing available |
| Easy to swap out stock images with your own, and the better images you use, the higher-quality your site will look. | Adding and editing your existing site content can be difficult |
| 24/7 customer support via email and chat | No phone support |
| If you’re familiar with WordPress, Squarespace is easy to use | |
| Good for informational sites |
Best Website Builder for Decor, Twisting, & Entertainment
- If you want a website package from a team that knows your balloon business and already has the features you will need at any stage of growth, we're the best choice.
Small businesses need a website that represents them, as well as a great foundation for future growth. We create well-designed websites with the functionality and capability you need. Let’s build your next project together
Disclaimer: This publication and the information included in it are not intended to serve as a substitute for consultation with business consultants and professionals. Specific business, financial, legal issues, concerns and conditions always require the advice of appropriate professionals. Any opinions expressed are solely those of the participant and do not represent the views or opinions of Balloon Suite.
